What do you think is the main platform of choice among affiliate marketers? Well, if you said a website, then that is correct.
In affiliate marketing, you can think of your website as your calling card. If you have a good website that has amazing page loading speeds and the content that will attract as many people as possible in a certain niche, then your platform will look more appealing to potential sponsors and affiliate marketing partners.
That being said, choosing a reliable web host is a must and in today’s article, I will go over some of the things that a marketer must consider when selecting one.
Good Service Reliability Scores
I think you very much know by now that your website should be up and running almost all of the time. If it were possible for anyone to achieve 100% uptime, that would be the dream, but it is virtually impossible for that to happen in the real world.
Anyway, when looking for a hosting service, it is important that you look at their service uptime scores. It is vital that you look into these scores because it will tell you pretty much how reliable this particular web hosting company is.
Never settle with a host that offers anything less than 99%. Even though that is a magical number, when you crunch the numbers, you will be surprised that your website could still (theoretically) go down for hours. Still, you want that 99% guarantee nevertheless.
Reliable Customer Service
Customer service, for most people, is usually an afterthought when looking for different services- web hosting included. When you are selecting a good hosting company, however, this is actually one of the first things that you have to look at.
You see, as a website owner, you should know (and believe) that there are a lot of factors that might bring your website down (and render it inaccessible to your audience, something that you do not want to happen when you are an affiliate marketer). You want to be able to partner up with a hosting provider that is able to help you immediately to solve whatever issues that may arise at any point in time.
Now, some hosting providers would outsource their representatives in an effort to save money, but you’d still want to go with a provider that actually has customer service reps in-house.
Maintenance and Registration Costs
When you register for a hosting service, you might not be required to pay a lot of things up front but would instead pay it up using a staggered pricing scheme. However, things change when you think about renewal charges.
If you plan on hopping from one web hosting service to another in an attempt to get the best possible service, do read the ToS so that you won’t run into any problems (or other things that might surprise you just when you are trying to make a move).
The Ability to Add More Domains
Although most affiliate marketing websites would typically only need one domain, at some point, you would have to think about expanding your website portfolio just to gain more people. That being said, you want to settle with a company that allows you to add more domains in a cinch.
E-mail and E-Commerce Solutions
If you think about creating a website not just for affiliate marketing purposes but one that allows you to put up your own online store, then you’d want to go with a web host that provides you with e-mail and e-commerce tools.